A friend of mine sent me this video recently and I found it very compelling. In the video, she discusses the beginning of her entrepreneurial career and the importance of human-driven media consumption. I have been following Tavi Gevinson for several years and have been inspired by her drive and creative mind.
Gevinson’s career began out of a classic, independent media mindset: she saw a gap in the current media available, and she filled this gap. Gevinson started her blog Style Rookie in 2008 and Rookie Magazine in 2011 after seeing a lack of media aimed at teenage girls.
From that point on, she launched a platform for teenage girls to have their voices heard and provided a platform for female, teenage interest pieces. Gevinson’s fearless, independent thinking brought on Rookie Mag’s success and opened up independent media to a new demographic.